PIXAR 導演Andrew Stanton TED2012 演講 【My life in story, backwards: Andrew Stanton at TED2012】

PIXAR 導演Andrew Stanton TED2012 演講
【My life in story, backwards: Andrew Stanton at TED2012】
TED視頻: www.ted.com/talks/andrew_stanton_the_clu...o_a_great_story.html
英文文字記錄版: blog.ted.com/2012/02/28/my-life-in-story...-stanton-at-ted2012/

印象最深的是:
1) 引起觀眾關心 (Make me CARE); 即使角色有不討喜的個性, 至少要讓其有能投放感情的地方
2) 故事主題貫徹始終 (PUNCHLINE清晰, Promise讓人對最終目標有期待)
3) 觀眾喜歡參與解讀 (給問題: 2+2, 而非直接給答案: 4; 提供解答的線索, 讓觀眾自行組織解讀)
4) 從最切身體會和感動的人事物為出發點才會動人 (自身早產體弱而活下來引發Nemo先天兩邊魚鰭大小不一)
5) Wonder


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Part 1:
gointothestory.blcklst.com/2012/03/andre...-story-ted-talk.html
Part 2:
gointothestory.blcklst.com/2012/03/andre...-story-ted-talk.html
Part 3:
gointothestory.blcklst.com/2012/03/andre...%80%9D-ted-talk.html
Part 4:
gointothestory.blcklst.com/2012/03/andre...%80%9D-ted-talk.html
Part 5:
gointothestory.blcklst.com/2012/03/andre...-story-ted-talk.html
Short-term, Long Term Anticipation

Part 6:
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Part 7:
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Part 8:
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Part 9:
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Part 10:
gointothestory.blcklst.com/2012/03/andre...-story-ted-talk.html